Learn to love your marketing!

With expert guidance and support

The DIY Marketing (with a Mentor) Program will help you to get clear and focused in your marketing so you stop wasting time and money and feel confident that what you’re doing is the right thing!

You will learn the fundamentals of marketing and the skills to employ the tactics to bring in sales while feeling fully supported through fortnightly live calls and an exclusive VIP Facebook Group.

What you will create:

  • A mindset geared for success

  • Clear, focused goals

  • A clear definition of your Dream Clients so you work with the clients you want to (not the ones you feel you should)

  • A well-structured, easy-to-follow marketing strategy

  • A gorgeous, authentic personal brand that engages your Dream Clients

  • An engaging digital brand

  • The knowledge to write copy that engages your audience and encourages them to take action

  • Knowledge of how to effectively use social media in your business

  • A content plan

  • A sales funnel outline and the tools to build it

What others are saying

About the DIY Marketing Program

“Before the DIY Marketing Program, my marketing strategy was to cross my fingers and look the other way. Putting my business out there scared and overwhelmed me. I’d never really taken it seriously. Jane changed all that with her logical, well articulated, in-your-own-time-at-your-own-pace online program. Modules were digestibly bite-sized (perfect for a novice like me), engagingly full of personality, and logically built on each other so that over the course of the Program I was able to create and execute a tailored plan that works for my business. Throughout my transformation from marketing- bungler to marketing-competent, I was supported by the Program’s group calls and Facebook discussions – lots of expert Jane-time and support from fellow DIY-ers for feedback, guidance and sharing ideas. This program didn’t just teach me HOW to market. I’m also now part of a community of small business owners who support each other with all things marketing. It’s much harder to fail when a whole community has got your back. This Program is an incredibly efficient and supported way to get on top of marketing for your business. If you haven’t truly mastered the art of marketing your business yet, do this course and you will!”


Are you surviving or thriving in your business?

You will transform your marketing (and your business) to go from a place of overwhelm to clarity.

You will create:

You will create a complete Digital Marketing Ecosystem for your business with all the elements you need to see your business thrive.A complete Digital Marketing Ecosystem for your business with all the elements you need to see your business thrive.

Course curriculum

  • 01

    Welcome to the DIY Marketing (with a Mentor) Program

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  • 02

    Module 1: Mindset

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    • Mindset - Introduction
    • Mindset
    • Mindset Development Activity Ideas
  • 03

    Module 2: Goal Setting

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    • Introduction: Goal Setting
    • Goal Setting Worksheet
    • Goal Setting
  • 04

    Module 3: My Dream Client

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    • My Dream Client - Introduction
    • My Dream Client Worksheets
    • Who is Your Dream Client?
    • Demographics, Psychographics and the Dream Client Grid
    • Your Dream Client's Emotions
    • The Buying Funnel
    • Testimonial Swipe File
    • Market Research
  • 05

    Module 4: Connection Message

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    • Connection Message
    • Connection Message worksheet
  • 06

    Module 5: Marketing Strategy

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    • Introduction
    • SWOT Analysis
    • Strategic Marketing Goals
    • Strategic Marketing Goals
  • 07

    Module 6: Brand Positioning

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    • Brand Positioning
    • Brand Postioning
  • 08

    Module 7: Marketing Tactics

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    • Marketing Tactics
    • Marketing Tactics list
    • Marketing Strategy, Tactics and Channels
  • 09

    Module 8: Content Marketing

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    • Introduction
    • Content Marketing Plan
    • What to Write About - including SEO
    • Content Mapping
    • Content Marketing
  • 10

    Module 9: Content Writing & Copywriting

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    • Introduction
    • Headlines
    • Post Introductions
    • Core Content
  • 11

    Module 10: How to Craft Your Offers

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    • How to Craft Your Offers
  • 12

    Module 11: Email Marketing

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    • Introduction
    • What to Write
    • Content Marketing Calendar
    • How to Set up a Mailchimp Account and a Campaign
  • 13

    Module 12: Social Media 101

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    • Introduction
    • When is the best time to post?
    • Social Media Channels
    • Social Media Strategy
    • Social Media Ideas
  • 14

    Module 13: Branding

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    • Introduction
    • Choosing a Brand Name
    • Creating a Brand Voice
    • Brand Voice worksheet
    • Branding Design
    • Brand Brief Questions
    • How to Use Canva
    • Canva 101
    • How to create a Cohesive Brand Experience
    • Stock Images
  • 15

    Module 14: Website Design

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    • Module 14: Digital
    • Website Brief & Ideas
    • Website Copy Deck
    • Website Wireframe example
    • How to Build a Website in an Hour
  • 16

    Module 15: How to Write a Media Release

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    • How to Write a Media Release
    • Media Release Template
  • 17

    Module 16: Marketing Funnels

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    • Introduction
    • Marketing Funnel Map
    • Nurture Sequences
    • Landing Pages
    • Tools
    • Email Nurture Sequence
  • 18

    Module 17: Facebook Ads

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    • Introduction
    • Landing Page Strategy
    • How to Set Up a Facebook Campaign
  • 19

    DIY VIPs Live Coaching Calls

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    • August 15 2018
    • August 29 2018
    • September 12 2018
    • October 10 2018
    • October 24 2018
    • November 15 2018
    • November 28 2018
    • February 20 2019
    • May 8 2019
    • June 19 2019
    • July 17 2019
    • July 31 2019
    • August 14 2019
    • August 28 2019
    • September 12 2019
    • October 9 2019
    • October 23 2019
    • May 13 2020

What others are saying

About the DIY Marketing Program

“Jane is an engaging and knowledgeable Marketer who can explain complex topics in ways that non- marketers (like me!) can understand. Through the DIY Marketing Program I was able to better focus on what I really love doing and My Dream Client, which has led to me creating my new brand – Happy Changemakers to be launched in early 2019 which I am really excited about! The modules are practical, focussed and very useful for all small businesses regardless of what sector you are in. Highly Recommended!”

Happy Changemakers

Jodie Willmer

“You are doing amazing and I’ve loved and understood all of your content! You’ve explained it all so clearly. Great course great content!”



  • What makes this program different?

    We focus on more than just strategy and mindset (although we focus on those too). You come out the other end of this Program with practical marketing skills you can implement as you learn. You will get a deep understanding of how marketing works in every element of your business: this understanding ensures you maximise your return on marketing investment now and into the future. This program covers everything you need to hit the ground running including a marketing plan, social media strategies and copywriting and messaging.

  • When does the program start?

    As soon as you sign up! You'll receive a welcome email, inviting you to the Facebook group and you will receive emails to let you know when the Live Coaching Calls are scheduled.

  • I am already in business, will this Program help me?

    Absolutely. If you are lacking clarity or vision in your business or you feel that your marketing is holding you back then this Program is perfect for you.

  • I don't have a business yet, will I find this Program useful?

    Yes! We love to build brand new businesses from the ground up. You will know you are starting on the right foot.

  • Can I go at my own pace? What if I fall behind?

    You can go as fast or as slow as you need to, we’ll be here for you when you’re ready to get going again.

Enrol in the DIY Marketing Program

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